New Business Opportunities
- Canon Data Mine was created for sales and marketing professionals targeting specific
key companies, and locations they know are ideal prospects.
- 853,986 contact records in the U.S. alone — 347,558 verified within the last
- A majority of contact records also show behavior — events attended or media
accessed… both are qualifiers to recent buying or specifying activity.
- The Data Mine features two modules: the "Opportunity Search" where you
can mine our data to build your next best business opportunity, or "Contact
Verification" of your own records.
Canon Data Mine is only available to enhanced Qmed suppliers.
Finding the right person at the right company
The "Opportunity Search" was designed as a tool for sales and marketing
professionals seeking the right title or decision maker at a specific company. The
system can also be used to identify target contacts and companies by any combination
of industry, geographical area and job title.
A couple of ways to use the system:
- You are a regional sales person trying to find a contact at a certain company that
has been identified as a target. You search by company, or by company and state
to find your exact target.
- You want to identify new targets for your business, so you search by industry (sector)
in a certain geographical regionmedical companies in New York, for instance.
Data Mine will quickly show you the titles we have at a certain company, along with
the last time our data was verified, plus the contact record's event attendance
and media consumptionindicators that support a recent buying or specifying function.
Simple rules to follow:
- Choose the most up to contact record from the filter results—ideally one that
updated within the last year.
- Look for records that also indicate recent proactive behavior (attended a show,
subscribes to an e-newsletter or magazine).
- Once you download the record, you own it, so take your time, mine good data, and
then use it to
Update records and learn more about your prospects
As a subscriber to the Data Mine you can verify up to 50 records each month as part
of your subscription. This module was designed for sales and marketing professionals
to update address, title, phone number, and e-mail information on important prospect
Here’s how it works—you’ll need:
- Your contacts name (the last name must be spelled correctly)
- Company name
- State (City is optional)
If your contact is in our data mine, then you will be able to view the last verification
date, event and media consumption details, and download all contact details to update
Data Mine Inventory
Inventory Data as of June 21st, 2013
Records worldwide: 1,087,129
Records US only: 853,986
Medical records worldwide: 386,748
Medical Records US only: 258,585
Medical e-mails: 274,980
Total 1 year or under worldwide: 237,511
6 months to 1 year US only: 208,925
3 to 6 months: 80,153
0 to 3 months: 217,895
1 – 2 years: 150,047
2 years plus: 195,332
Aging Medical: US only
Total 1 year or under: 144,131
6 months to 1 year: 62,310
3 to 6 months: 31,022
0 to 3 months: 49,963
1 – 2 years: 69,899
2 years plus: 44,555